Simple, transparent pricing

Choose your Ivy journey

Every plan gives you the complete AI experience. What you're choosing is how much impact you want to create and how much human coaching you want alongside it.

Try free for 14 days· No card required · Real calls from day one

Ivy

£70/mo

The complete Ivy experience

  • Daily morning + evening AI calls
  • Rescue calls & missed call recovery
  • All 4 tracks: Fitness, Focus, Sleep, Balance
  • WhatsApp nudges & calendar integration
  • Full transformation tracking & life markers
  • Streak bonuses at 7, 30 & 90-day milestones
  • Season Close — end-of-season arc review & AI goal suggestions
  • £30/month impact wallet (£1/day)
  • 2 charity choices
  • Impact story: personalised note + photo
Most Popular

Ivy Plus

£99/mo

More impact, more coaching

  • Everything in Ivy
  • £45/month impact wallet (£1.5/day)
  • 3 charity choices
  • Impact story: note + photo + audio message
  • Ivy Circles — peer-facilitated (3× per season)
  • Season-end 1-on-1 with peer coach
  • Priority support

Ivy Concierge

£149/mo

Premium white-glove service

  • Everything in Ivy Plus
  • £60/month impact wallet (£2/day)
  • All charities
  • Impact story: note + photo + personal video
  • Ivy Circles — pro/celebrity coach, max 4 (3× per season)
  • Season-end 1-on-1 with certified professional
  • Quarterly strategy calls
  • Custom escalation rules
  • White-glove onboarding
  • Wallet gifting to others

All plans include a 14-day free trial · No card required · Cancel anytime

What every plan includes

Every paid plan gives you the complete AI experience. No gated features, no broken lower tiers.

Daily morning + evening AI calls

Ivy calls you — no app required

Rescue calls

About to skip? Call Ivy. She negotiates a minimum that still counts.

Missed call recovery

Ivy re-attempts if you don't pick up

WhatsApp nudges

Gentle check-ins between calls

Calendar integration

Sync your plan to Google or Outlook

All 4 accountability tracks

Fitness, Focus, Sleep, Balance — self-assigned by intent

Full transformation tracking

Energy, mood, health confidence & life markers

Streak bonuses

Bonus wallet donations unlock at 7, 30 & 90-day milestones

Season Close

End-of-season arc review, total charity impact, and AI-suggested goals for your next season

Ivy for Teams

Your wellness budget becomes measurable real-world impact

Team

£45/employee/mo

Impact wallet: £0.50/day (£15/mo)

  • Full AI experience for all employees
  • Company-funded impact wallet (£0.50/day)
  • Ivy Impact Stories for every employee
  • Team analytics dashboard
  • Charity impact report (CSR asset)

Champion

£65/employee/mo

Impact wallet: £1/day (£30/mo)

  • Everything in Team
  • Company-funded impact wallet (£1/day)
  • Employee wallet top-up option
  • Ivy Circles for employee cohorts
  • All charities available

20–200 employees · 4-week seasons · Privacy-first

Frequently asked questions

Ready to build unshakeable habits?

Try Ivy free for 14 days. Real calls, real impact from day one.